Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?
It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently...
View Article“AI” is drivel
This is from Perplexity, showing how convincingly these bots with their large language models spit out utter drivel: And not everyone will have the actual knowledge to call them out on it: “AI”...
View ArticleUsing once-legitimate sites to host SEO spam
The web is full of bollocks these days, thanks to Google rewarding junk. Here’s The European Business Review, which looks like a legit publication. Not that you can tell from its website: As...
View ArticleFake news fuelling riots? The warnings were there as bots industrialize...
For anyone who has followed my battles with bot-written and bot-based junk this year, this should come as no surprise: The UK riots were fuelled by the same kind of website, with the same raison...
View ArticleThe new disinformation posts may have stopped, but there’s tidying to do
In the businesses I’m actually involved in, there aren’t that many unsavoury people. Maybe in the early to mid-2000s I came across some hangers-on in the fashion world. But SEO, wow, there’s a great...
View ArticleTwenty twenty-four, the year of “AI slop”
The tricky thing in 2024 was, obviously, disinformation. More disinformation articles went up about yours truly than anything legitimate like press releases or media interviews. In other words, there...
View ArticleLuxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)
A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for...
View ArticleWrapping up the year of disinformation?
I thought Emerald Sky Group had removed its disinformation post, falsely claiming to be working with me and having my endorsement. It’s a blatant attempt to trade off my reputation, even though I’ve...
View ArticleFinally, progress with Wix and their fraudulent client
I don’t know if it was the timing of my previous post—or whether this, too, fell into the category of, ‘If you want something done, ask a woman to do it.’ Today I received an email from Elisa at Wix...
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